Summary

My name is Axel, and I’m an award-winning interdisciplinary Creative Director, honored as the Creative Professional of the Year. With over nine years of experience, I have a proven track record of creating and leading impactful, integrated campaigns. At the core of my work is a deep passion for innovation and a relentless drive to inspire positive change through creativity

What I do

With a background in strategy, I lead and oversee the entire process, from sales to execution. My specialization lies in idea and concept development for advertising and PR, as well as crafting film, brand strategies and platforms, communication plans, content strategies, events, and product development


What interests me

I am passionate about visual storytelling in all its forms, including film, television series, and video games. I have a deep curiosity for new technologies and innovations. In my spare time, I enjoy traveling and immersing myself in nature. My active lifestyle is fueled by a passion for trying new sports, with my current focus on climbing

 

Selected Client Experience

Amazon, Carlsberg, Google, TikTok, Microsoft, Three Mobile, Tradera, Trygg-Hansa, Swedish Museum of Technology.

Jurys

Sabre Awards
Swedish Content Awards
Guldägget (Sweden's biggest ad award show)
Spinn (Sweden's biggest PR award show)
Resumé Månadens Kampanj (hosted by Sweden's largest communications press)
Gyllene Hjulet (Sweden's biggest event award show)
Wow Done Awards (Ukraine's biggest award show)

Awards

Throughout my career, I’ve had the privilege of being recognized in advertising, public relations, and content creation, earning over 60 awards from some of the industry’s most prestigious programs, including Cannes, Eurobest, Clio, Sabre, Guldägget, and Spinn. I was honored as Creative Professional of the Year at the Sabre Awards, celebrated for my relentless drive for innovation and long-term commitment to integrated campaigns that inspire positive change. Additionally, I won the global Cannes Young Lions program in film and was named
Rookie of the Year in Sweden's largest PR award program

Education

2011-2014, bachelor’s degree in strategic communications, Lund Univeristy
2013, Communication studies, North Carolina State University

 

Carer

2019–now, Creative Director, BCW
2016–2019, Creative Strategist, Cohn & Wolfe
2016–2019, Account Executive, Cohn & Wolfe
2014, Head of Marketing, MyCareer, Lund University
2013, Intern, Cohn & Wolfe
2012, Communicator, Red Cross Youth