Falcon
Product launch

Falcon was about to launch a new alcohol free beer in the spring of 2020, alongside the epidemic. Due to covid-19 we had to think outside the box and still limit ourselves due to lock downs. Let’s give people a new hobby that you can do from home or with a friend in the woods - bird watching, while drinking Falcon Alcohol Free beer. 

Sales of Falcon alcohol free beer increased by 33% during the campaign period