Seven out of ten people in Sweden do not know what a drowning looks like, and there is a misconception that it involves waving arms and big splashes.

In reality, a drowning it’s hard to detect. To raise awareness and educate about the visual signs of a drowning, we interpreted the most common signs into a dance with TikToker Theoz. We released the video on TikTok together with a tutorial on how to learn the dance.

The video was seen by millions and featured on TV, radio, and in newspapers all over Sweden. During the summer of 2022, there was a 35% drop in drownings compared to the previous year.