Product launch for ZYN Bellini. A nicotine pouch product with peach flavour. The creative approach is based on the Bellini drink origin, the Swedes´ love for Italy and peoples longing for traveling again after covid. Lucky enough ZYN Bellini can be a little piece of Italy, no matter where you are.

Client: Swedish Match
Client Lead: Oskar Lind
Creative: Axel Bringel
Creative/Art director: Sofia Skogquist

Film

Production company: Mad Bunny
Director: Henrik Hansson
DoP: Joel Hördegård