360 campaign regarding water safety.

In Sweden drowning is the most common fatal accident among children 1-6 years old. The issue is distraction. How can we help parents get more focused?
By launching an app called Beach mode.

Beach mode disables your phone from everything except emergency 
calls. Communication included social media films, geo targeted and weather depending, PR and influencer marketing.

Client: Trygg-Hansa
Client lead: Seán Canning
Creative director: Axel Bringel
Art director: Sofia Skogquist
UX designer: Frida Söderberg

Film:

Director: Sofia Skogquist
Producer: Jacqueline Grünthal
DoP: Joel Hördegård
FAD: Johanna Nyberg
Editor: Kim Ramsell
Gaffer: Magnus Karlsson
Grade: Sabina Tornberg/Mud Studios
Soundtrack: Robin Åhberg & Victor Klint