THE SUNKEN BAR

In Sweden, 6 out of 10 who die in boating accidents were under the influence of alcohol. Carlsberg wanted to raise awareness of the dangers of drunk boating. The solution was to open the world's first underwater bar. A symbolic reminder of where you risk ending up boating drunk. The bar was not only a symbolic reminder but it also served the solution to the problem: Carlsberg alcohol-free. News about the bar spread in Sweden and all over the world. In the summer of 2022, drunk boating cases dropped by almost 50 percent and Carlsberg alcohol-free broke their previous sales record.